Wait. What?
Friends don’t invite friends to church.
There, I said it again. And I believe, that for the majority of Catholics, it’s true.
"People aren’t ashamed of Christ. People are ashamed of your church." (Ouch!) I came across this powerful idea while reading Church Marketing 101: Preparing Your Church for Greater Growth by Richard L Reising.
It’s not that the folks in your parish don’t want other people to come to church. It’s not that they don’t want them to become Catholic and share in a place at the Eucharistic table. It’s just that the cost of inviting someone to church may just be too high.
When people step out of their comfort zone and invite their friend to church, it had better be a home run. Why? Because if it’s not, it reflects directly on THEM -they are putting their own reputation on the line. They could be concerned about the music, or the homilies, or lack of welcome when you walk in. It could be many things. But they don’t invite other people to church because it’s intimidating—and the harder it is for someone to invite someone else, the less people will be invited. And the less people will be willing to come. Plain and simple.
Reising identifies six challenges (and therefore areas of opportunity) associated with inviting a friend to church.
1. Will my friend feel welcomed?
Hospitality -- The atmosphere, nomenclature, and style of service should be inviting and not intimidating to the unchurched.
2. Will my friend fit in?
Comfort and Compatibility -- Like it or not, invitations and visitor comfort decrease when cultural gaps exist
3. Can I feel confident that I know how the service will turn out?
Consistency -- people need to know what to expect, because they will invite accordingly
4. Will my friend get something out of it?
Revelance -- The message should be relevant and powerful for people at all spiritual levels
5. Will my friend understand it?
Understanding -- Jesus taught through practical illustrations. The songs and message should be understandable for people at all spiritual levels.
6. Will anything that could seem strange to the unchurched be explained through Scripture?
Sensitivity--Scriptural actions should be carried out with clarity and considerate explanation
The more intentional we can be in these areas in our Pastoral Planning, the more we can make it easier for people to invite others to church. The more we can be intentional about connecting the Gospel of Christ in relevant and meaningful ways with the lives of parishioners, the more growth we will see in our churches, and the more lives we will see transformed and renewed for the Glory of God.